Why Google Ads, GA4 and CRM numbers never match
via semrush.com
Short excerpt below. Read at the original source.
Are you planning your PPC channel budgets by comparing Google Ads, Meta Ads, GA4, and your CRM/CMS data? Since those data don’t align, what do you report on? And how do you make sure you’re optimizing for real impact? If you think you need better tracking, cleaner UTMs, and maybe a more sophisticated analytics setup, […]