What Does the TikTok Sale Mean for Advertisers?
via neilpatel.com
Short excerpt below. Read at the original source.
Key Takeaways The TikTok sale is complete. TikTok USDS Joint Venture LLC closed on January 22, 2026, placing majority control in the hands of American investors Oracle, Silver Lake, and MGX. The ad infrastructure and auction mechanics are still running. User deletions spiked nearly 150 percent post-announcement, but active usage held flat. Sentiment and platform […]