Unifying the search experience for real growth in 2026 by Level Agency
via gartner.com
Short excerpt below. Read at the original source.
In February 2024, Gartner predicted that traditional search volume would drop 25% by 2026. It didn’t. Google’s search revenue accelerated to 17% year-over-year growth, crossing $63 billion in Q4 2025 alone. But clicks per search are falling while query volume explodes. The pie got bigger. The slices got redistributed. And most search teams are still […]