Starbucks CEO gets roasted for $9 ‘premium experience’ remarks, but Wall Street toasts his tariff-era turnaround strategy
via fortune.com
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Starbucks CEO Brian Niccol is living in two realities this week. On social media, he’s become the latest corporate executive to be branded “out of touch” after calling a $9 purchase a “really affordable premium experience.” On Wall Street, he just delivered the quarter that investors had been waiting more than two years for. Speaking […]