Senior tea buyer sees ‘enormous’ price increase coming: ‘It’s going to be a bit of a tough ride for matcha devotees’
via apnews.com
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The world’s fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media. In the U.S., retail sales of matcha are up 86% from three years ago, according to […]