From links to brand signals: The new SEO authority model
via searchengineland.com
Short excerpt below. Read at the original source.
For more than two decades (nearly as long as I’ve been in SEO), backlinks have been core to SEO. Google’s PageRank changed search by using backlinks as a proxy for trust. A link wasn’t just a pathway; it was a vote. The more votes you had and the more authoritative the voters were, the higher […]