How to measure paid social’s impact on PPC
via searchengineland.com
Short excerpt below. Read at the original source.
If your paid social campaigns aren’t converting, you may be undervaluing their impact. Your brand’s exposure on social media can influence other parts of your marketing that platform metrics don’t capture. Here’s how to design and measure a test to understand how paid social influences your other marketing channels, including PPC. Step 1: Determine your […]