How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell
via searchenginejournal.com
Short excerpt below. Read at the original source.
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified […]