Cultural SEO: A practical framework for Spanish markets in AI search
via searchengineland.com
Short excerpt below. Read at the original source.
AI systems are getting better at generating Spanish. They’re not getting better at understanding Spanish markets. What we’re seeing instead is a consistent pattern: more than 20 Spanish-speaking countries collapsed into a single default. Spain becomes “standard.” Mexico becomes interchangeable. The rest get flattened into statistical averages. The failure modes are structural — dialect defaulting, […]