5 lessons from delivering bad SEO news to executives
via searchengineland.com
Short excerpt below. Read at the original source.
Traditional SEO metrics haven’t been good. We don’t need more studies to see what’s happening, but the data confirms it. Organic traffic is declining for most SEO clients right now. Seer Interactive found that organic CTR dropped 61% for queries with AI Overviews. Executives are watching their dashboards trend downward, often for months at a […]