OpenAI adds CPC ads to ChatGPT
via digiday.com
Short excerpt below. Read at the original source.
OpenAI is shifting its ad model inside ChatGPT from pure impressions to performance, a move that puts it in more direct competition with Google’s core business. What’s happening. OpenAI has begun testing cost-per-click (CPC) ads within ChatGPT, allowing advertisers to pay only when users click rather than when ads are shown. Early reports suggest clicks […]