The hidden ‘bland tax’ that could erase your brand from AI search
via seoclarity.net
Short excerpt below. Read at the original source.
AI isn’t just changing search — it’s deciding which brands get ignored. At Adobe Summit today, Andrew Warden, CMO of Semrush, argued that visibility has fundamentally changed — and that brands now risk being systematically filtered out by AI systems. “The idea of standing out is no longer optional. There’s a real risk of sameness,” […]