How to measure Demand Gen creative impact with asset uplift tests
via searchengineland.com
Short excerpt below. Read at the original source.
Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the “attribution illusion.” You’ll often question whether reported conversions in the platform are truly incremental or if these users would’ve converted through search either way. That’s why in November, Google launched asset uplift experiments, giving you the ability […]