Can a THC Drink Feel Like Travel? Highlandia Is Betting On Escape.
via highlandia.com
Short excerpt below. Read at the original source.
The new hemp THC beverage company Highlandia talks more like a destination than a cannabis brand. It invites people to “Taste Another World” and join “Passport Rewards,” as if the real product is entry into a place with better weather, better vibes, and no deadlines. The pitch is less “get high” and more “mentally out […]