Is your AI readiness a mirage? by AtData
via atdata.com
Short excerpt below. Read at the original source.
AI has quickly become the most overconfident line item in the modern marketing roadmap. Budgets are shifting. Teams are being restructured. Vendors are being evaluated almost exclusively through the lens of how “AI-powered” they appear. There is a growing assumption that once the right models are in place, performance will follow. Better targeting. Smarter segmentation. […]