Your ROAS looks great — but is it actually driving growth?
via searchengineland.com
Short excerpt below. Read at the original source.
An ecommerce company hires your PPC agency to explore paid search. A solid plan follows, and after approval, the campaigns go live. Soon, you’re seeing stellar results: high conversion volumes and a healthy ROAS. On the surface, the strategy is a resounding success. But look closer. Some of these conversions might have occurred anyway via […]