Why your Google Ads results keep repeating the same outcomes
via semrush.com
Short excerpt below. Read at the original source.
Paid search success used to be driven by optimizations. You adjusted bids, restructured campaigns, refined match types, and added negatives. Performance moved accordingly. That’s still how many accounts are managed. When I audit them, they often look “well optimized”: active management, no glaring structural deficiencies, and targets that match achieved ROAS. On paper, everything checks […]