Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell

via searchenginejournal.com

Short excerpt below. Read at the original source.

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? […]

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