Movie Theater Operators Weigh In on Fewer Trailers, Too Much Texting and Today’s Bankable Stars: ‘Zendaya and Tom Holland Are the Next Gen’
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Is the great movie theater reset truly, finally, actually upon us? Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business […]