Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era
via neilpatel.com
Short excerpt below. Read at the original source.
Key Takeaways AI Overviews can reduce paid search click-through rates by more than 50 percent for affected queries, making impression share a critical visibility metric. Informational queries are most vulnerable. AI answers resolve research intent directly in the SERP, reducing the number of users who scroll to ads. Transactional and brand queries hold up better. […]