How to measure intent gaps using Google Search Console data
via searchengineland.com
Short excerpt below. Read at the original source.
There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This mismatch has always existed. But the stakes are higher now. If your page fails to match user intent, it won’t show up in AI-powered search surfaces. Search engines will find a page that delivers. You […]