What 10 years of PPC testing reveals about breaking best practices
via semrush.com
Short excerpt below. Read at the original source.
PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns should avoid overlap. Everything should be logical, efficient, and easy to explain. That foundation matters. It creates consistency and avoids obvious inefficiencies. But it’s not where the biggest gains come from. Looking back over the […]