Audit your agency: 6 questions to find a true growth partner
via searchengineland.com
Short excerpt below. Read at the original source.
Most agencies present prospective clients with an account audit as part of their sales process. The purpose is twofold: To provide immediate value (usually without strings attached). To demonstrate that they know their stuff. But how often do brand marketers turn the tables and audit their agencies in their RFP? I’m the head of performance […]