Why product feeds need an organic strategy for AI search
via searchengineland.com
Short excerpt below. Read at the original source.
Ask most ecommerce brands who owns their product feed, and the answer is almost always the same: the paid media team. Maybe a feed management tool sits under PPC. Maybe the shopping team built the feed years ago, and nobody’s touched the titles since. Either way, SEO rarely has a seat at the table, and […]