How AI decides what your content means and why it gets you wrong

via semrush.com

Short excerpt below. Read at the original source.

Google once attributed two of Barry Schwartz’s Search Engine Land articles to me — a misclassification at the annotation layer that briefly rewrote authorship in Google’s systems. For a few days, when you searched for certain Search Engine Land articles Schwartz had written, Google listed me as the author. The articles appeared in my entity’s […]

Read at Source