5 priorities for lead gen in AI-driven advertising
via searchengineland.com
Short excerpt below. Read at the original source.
Many of today’s PPC tools were designed to be easily accessible to ecommerce. That doesn’t mean lead gen can’t take advantage of them, but it does mean more intentional application is required. Lead gen with AI still requires a creative approach, and many conventional ecommerce tools still apply — but not always in the same […]