The Mad Men era of SEO: Why AI is shifting search to persuasion
via searchengineland.com
Short excerpt below. Read at the original source.
For most people, “Mad Men” means the TV show. But the phrase points to something more specific: Madison Avenue in the 1950s and ‘60s, when agencies grew brands through persuasion, positioning, and earned trust in a world of scarce media channels and powerful gatekeepers. If you wanted attention, you bought your way in, then made […]