Zero-click searches and the future of your marketing funnel
via hubspot.com
Short excerpt below. Read at the original source.
Search results used to be a doorway. You ranked, someone clicked, and they landed on your site. But today, that model is eroding faster than most marketing teams are equipped to move. Bain & Company research found that about 80% of consumers now rely on “zero-click” results in at least 40% of their searches. For […]