If you can’t say what problem your brand solves, AI won’t either
via business.google.com
Short excerpt below. Read at the original source.
Customer journeys are collapsing into a single moment of evaluation. David Edelman recently described this shift as the convergence of behaviors that used to happen separately. As decisions compress, brands need to be clearer about what they are trying to solve for the customer. Many organizations are increasing activity instead, without sharpening the underlying strategy. […]