Heidi Sturrock shares how a costly mistake became a competitive advantage
via searchengineland.com
Short excerpt below. Read at the original source.
Heidi Sturrock, a paid search consultant with 24 years of industry experience, joined me on a recent episode of PPC Live The Podcast. The episode covers a broad match mistake with an unexpected silver lining, and Heidi’s experience testing AI Max across 50+ accounts. The broad match mistake — and the unexpected silver lining Early […]