LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
via searchengineland.com
Short excerpt below. Read at the original source.
LinkedIn Ads consistently delivers some of the highest-quality B2B leads in paid media. But it also has a reputation for being very expensive — for both cost-per-click (CPC) and cost-per-lead (CPL) metrics. Because of that reputation, I wanted to test a theory: that I could get low CPCs and low-cost qualified leads from LinkedIn Ads […]