Marketers aren’t ready for GEO: Survey

via searchengineland.com

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Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield. By the numbers. According to Centerfield’s survey: 63% of marketers said their company isn’t investing time, budget, or staff in GEO. […]

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