How to optimize influencer content for search everywhere
via searchengineland.com
Short excerpt below. Read at the original source.
Influencer content isn’t just a brand awareness play. It’s showing up in Google SERPs, Google AI Overviews, and AI answers, making keyword strategy an essential part of every influencer brief. When we brief an influencer, we assign them a keyword. Not as a nice-to-have, but as a required part of the strategy, usually woven into […]