TikTok ad creative has a shorter shelf life. Here’s how to keep up
via searchengineland.com
Short excerpt below. Read at the original source.
You know the feeling. You launch a new TikTok ad. Early metrics look great — low CPCs, high engagement, and a ROAS that makes you look like a pro. Then, a few days later, performance slips. Ad frequency creeps up, the hook rate drops, and you’re suddenly back at the drawing board. Some call it […]