Why better signals drive paid search performance
via searchengineland.com
Short excerpt below. Read at the original source.
In an increasingly automated environment, paid search performance is constrained by a simple reality: Algorithms can only optimize toward the signals they’re given. Improving those signals remains the most reliable way to improve results. That sounds straightforward, but in practice, many people are still optimizing around signals that don’t reflect real business outcomes. Let’s dive […]