Brand strategy 101: A marketing pro explains the important elements of a company branding plan
via hubspot.com
Short excerpt below. Read at the original source.
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with ChatGPT, or post their first updates on Instagram. Yes, your product, logo, website, and name are all elements of a strong brand identity. But what’s less flashy (and far more […]