Why customer personas help you win earlier in AI search
via searchengineland.com
Short excerpt below. Read at the original source.
Buyers ask a question. You answer it clearly. That’s the premise behind the “They Ask, You Answer” (TAYA) framework, and it holds up in AI-driven discovery. In theory, it’s simple. In practice, teams struggle to anchor their approach and get started. The result is predictable: generic questions that produce generic content. That’s a problem, especially […]