Why social search visibility is the next evolution of discoverability
via searchengineland.com
Short excerpt below. Read at the original source.
Search strategy once meant ranking on Google. We optimized websites and invested heavily in organic visibility. Entire marketing strategies were built around capturing demand from Google search results. But search behavior doesn’t live on a single platform. Today, people search on TikTok for recommendations, YouTube for tutorials, Reddit for honest opinions, and Amazon for product […]