Ticketmaster’s Eras Tour chaos made worse by crisis communication failures
Short excerpt below. Click through to read at the original source.
Ticketmaster was seemingly not ready for the influx of hopeful Taylor Swift fans logging onto the digital ticketing platform when sales for the Eras Tour launched Nov. 15, 2022. Within minutes of the first “verified fan” presales opening, the Ticketmaster site began crashing, and the situation worsened throughout the day. A corporate crisis was unfolding—but […]