Why entity authority is the foundation of AI search visibility
via searchengineland.com
Short excerpt below. Read at the original source.
The webpage is no longer the unit of digital visibility. For years, we’ve built our digital presence on a foundation of URLs and keywords, but that infrastructure was designed for a highway that AI has now bypassed. In the search everywhere revolution, the most powerful atomic unit is the entity — a well-defined, machine-readable representation […]