Eight out of ten PMax advertisers are now running CTV ads
via searchengineland.com
Short excerpt below. Read at the original source.
Eight in ten Performance Max advertisers are receiving connected TV (CTV) impressions via YouTube, as reported by Smarter Ecoommerce’s Mike Ryan. Google has expanded the channel’s reach over the past year — and the trajectory is only accelerating. The timeline of how we got here: Q2 2025: Google began serving CTV ads using standard product […]