Measuring GEO: What’s trackable now and what’s still missing
via searchengineland.com
Short excerpt below. Read at the original source.
Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike Google search, generative engines reveal far less data to guide strategy. This article outlines the GEO metrics you can track right now […]