McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing by Optimove
via optimove.com
Short excerpt below. Read at the original source.
Buying AI capabilities to drive marketing is easy. Enabling marketing teams to actually use it independently, decisively, and at scale is far harder. The main culprit? Humans. Marketing teams have always had the same elusive goal: to move at the pace of the consumer. Responding to each customer’s needs in real time, delivering the relevant […]