Answer engine optimization strategy beyond basic SEO and AEO tactics
via blog.hubspot.com
Short excerpt below. Read at the original source.
If you’re not in the trenches of search every single day, it’s hard to know how seriously to take answer engine optimization strategy. There are two dominant camps right now: those who see generative AI as the most disruptive shift search has ever experienced, and those who argue that AEO (or GEO) is simply an […]