‘Always be testing’ worked in 2016 — it’s risky in 2026
via gomage.com
Short excerpt below. Read at the original source.
If I hear “always be testing” one more time, I might scream. It was great advice in 2016. In 2026, it’s a great way to light your budget on fire. That mantra made sense when budgets were loose and platforms forgave a lot of chaos. Launch five audience tests simultaneously? Sure, why not! Swap out […]