AI Max increases revenue 13% but drives higher CPA: Study
via smarter-ecommerce.com
Short excerpt below. Read at the original source.
Google AI Max drives revenue but at a higher cost, according to Smarter Ecommerce’s Mike Ryan, who analyzed 250+ campaigns. Outcomes vary, and much more testing is still needed. Why we care. AI Max isn’t a minor update. It’s Google’s most significant reimagining of Search campaigns in years, shifting away from keyword syntax toward pure […]