Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers by AudioEye
via edelman.com
Short excerpt below. Read at the original source.
Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was the bottle. Designed with accessibility in mind, the easy-to-use packaging quickly became the story, sparking conversations and praise from accessibility advocates and […]