Are your PPC ads still authentic in the age of AI creative?
via searchengineland.com
Short excerpt below. Read at the original source.
PPC platforms are asset-hungry. What began as simple text ads and keyword bidding has evolved into an AI-driven ecosystem. Tools inside Google Ads can now remove backgrounds, generate lifestyle scenes, and even create synthetic humans in minutes. But just because the technology allows it doesn’t mean every brand should use it. That shift forces PPC […]