Attention is scarce. Storytelling strategy matters more than ever
via news.mongabay.com
Short excerpt below. Read at the original source.
Environmental journalism has long struggled with a practical problem: how to make distant ecological change feel relevant to people whose daily lives are shaped by more immediate concerns. Scientific reports document trends in temperature, biodiversity and land use with increasing precision, yet such findings often fail to travel far beyond specialist audiences. Video, once expensive […]