Click fraud in Google Ads: Where exposure rises and how to reduce it
via searchengineland.com
Short excerpt below. Read at the original source.
Google has long been considered the gold standard for ad spend compared to social platforms. But scale doesn’t equal immunity. Click fraud remains a persistent risk, and the safety of your budget depends entirely on where your ads are running. While Google Ads offers immense reach, its campaigns aren’t created equal. Some are significantly more […]